With its root dating back to 1901, Orient Watches is one of the largest producer of state of the art mechanical watches in the world, without question. You don’t get to be the largest without having an exceptional track record. Although the name may be somewhat unfamiliar to some, the parent company name certainly is not. Orient became a wholly owned subsidiary of Seiko Epson Corporation in 2009. Although best known for their mechanical watches, Orient also produces quartz watches that are extremely popular and creating new fans the world over. The majority of the companies marketing efforts have been targeted to the international market, and quite successfully so. That business technique worked for Seiko and it is certainly working for Orient Watches who are creating new fans in every corner of the globe.

Orient Watch continues to set itself apart from other major Japanese watch companies by staying true to their mission. Their intense focus on self winding mechanical watches is unmatched anywhere in the world. Unlike most cookie-cutter watch manufacturers that are nothing more than an assembly house to put together movements and cases sourced from different companies, Orient continues to produce and use in-house movement. This is unusual in the watch industry. Usually this only happens with high end watches like Rolex, Omega. What is even more impressive is that Orient Watch is able to do what is does and still maintain very reasonable and affordable pricing on its watches.

If you don’t know the brand before, now is the time to take a hard look at this brand and see why so many watch collectors rave about it.