Citizen watches are the world's standard against which style, consummate design and cutting-edge, innovative technology for timepieces are measured. Citizen is the world's largest watch company by number of units sold because it's extremely high value to cost ratio has been recognized and embraced by consumers around the globe for decades. At Discount Watch Store, we offer cheap prices, as our watches are usually on sale.
Citizen Watch Company started as the Shokosha Watch Research Institute in 1904, but did not get its familiar moniker until around 1930 from a pocket watch the brand was selling. The thinking behind the name “Citizen” was that Citizen Watches were supposed to be accessible to all citizens around the world.