Orient has been making watches in Japan since 1951, but the company can trace its roots even further back to the opening of a watch shop in Ueno in 1901. Orient watches are known throughout the world as a beacon of affordability in a watchmaking niche that is usually fraught with high end players.
The company’s first wristwatch, the “Orient Star” was released in 1951. Continuously making watches since this time, Orient has earned the distinction of being Japan’s largest producer of cheap, mechanical watches. The company also has models that use quartz movements, but the core of their business is watches with automatic (self-winding) movements, which they produce in-house.
In recent years, the trend toward mechanical timepieces in recent years, for aesthetic and environmental reasons, has played to this manufacturer's strengths. The company's experience in manufacturing such products, coupled with its established and efficient Japanese production facilities allows it to produce excellent quality timepieces at extremely affordable prices.
Orient’s broad lineup of watches is heavily influenced by high-end watches of the past 50 years. Materials and designs are classic in appearance, and showcase the high quality of the company’s chosen materials and manufacturing.
Orient is now owned by the Seiko Epson Corporation, which appears to have no interest in deviating from the emphasis that Orient has placed on quality mechanical movements and in-house manufacturing. Orient continues to be one of the fastest growing watchmakers in the world, and is receiving rave reviews from collectors, who like to see innovation with high-end quality produced at these cheap, discount prices. Orient’s success in the market encourages other makers to innovate their offerings in order to compete with other brands currently on sale.
Discount Watch Store is an authorized Orient watch dealer. All Orient timepieces for sale come in their original factory packaging and are backed by a 1 year manufacturer's warranty.