Discount Watch Store is pleased to carry Swatch watches. Swatch watches was founded in 1983, making this brand a relative newcomer to the world of horology. It can be said that Swatch saved the Swiss watchmaking industry by introducing by introducing cheap, affordable watches in the wake of the quartz revolution. They did this by making their watches using a plastic case and a plastic movement. The idea behind it was to have on sale a “second watch” that was inexpensive, and effectively communicated the wearer’s personality, and feelings.
Soon after the brand’s launch, artists started to collaborate using the watch as their canvas. The first artist is the renowned Kiki Picasso. In the beginning, Swatch watches still used proper Swiss mechanical movements inside of their watches, but today and with the help of technology, Swatch is able to produce complete mechanical movements comprising of only 51 parts as seen in the “Sistem 51”. For lovers of watchmaking, this release came as a shock and has made this particular watch a must-have.
Today, Swatch is well on its way to making a billion watches. As it stands, Swatch makes the most watches in the world. Their watches are quite diverse in materials and designs, but the brand maintains its unique DNA throughout all of its collections. Swatch has made a name for itself in sports, especially in the field of Beach Volleyball, Snowboarding, surfing, skiing.
Swatch Watches are on sale at Discount Watch Store at cheap, accessible price points. Each Swatch watch comes in its original packaging, and it carries a 2 year warranty.