Discount Watch Store is proud to carry Swiss Army watches. Swiss Army watches joined the Swiss Army range of products pretty early in the brands history, and it could be found on sale in the US in 1989. Swiss Army watches fall under the Victorinox company portfolio.
It is important to understand the links and the differences between these two names. Swiss Army is a line encompassing knives, watches, travel gear, and fragrances; while Victorinox is the name of the company, which was founded by Karl Elsener I in 1884. The name Swiss Army comes from one of the early contracts – supplying knives to the Swiss Army. Victorinox on the other hand is an amalgamation of Victoria (Elsener’s mother) and Inox, which is the international name for stainless steel. Karl Elsener I registered the emblem with the cross and shield in 1909 as the brand’s logo. Today, this logo is registered in over 120 countries.
The popularity of the Swiss Army knife grew immensely just after the Second World War, as many soldiers purchased these as cheap, inexpensive souvenirs.
Amazingly, Victorinox has remained in the grasp of the founding family for over 130 years. This is no mean feat. Today, Carl Elsener IV runs the company, after just acquiring knife maker, and watch manufacturer Wenger S.A.
Swiss Army Watches are on sale at Discount Watch Store, where they can be purchased at cheap, affordable price points. Each Swiss Army watch comes in its original packaging and comes complete with a two year warranty.