Swiss Army

Swiss Army

Discount Watch Store is proud to carry Swiss Army watches. Swiss Army watches joined the Swiss Army range of products pretty early in the brands history, and it could be found on sale in the US in 1989. Swiss Army watches fall under the Victorinox company portfolio.
It is important to understand the links and the differences between these two names. Swiss Army is a line encompassing knives, watches, travel gear, and fragrances; while Victorinox is the name of the company, which was founded by Karl Elsener I in 1884. The name Swiss Army comes from one of the early contracts – supplying knives to the Swiss Army. Victorinox on the other hand is an amalgamation of Victoria (Elsener’s mother) and Inox, which is the international name for stainless steel. Karl Elsener I registered the emblem with the cross and shield in 1909 as the brand’s logo. Today, this logo is registered in over 120 countries.
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