Timex

Timex

The company can trace its roots back to the 1854 founding of the Waterbury Clock Company in Waterbury, Connecticut. Through several incarnations and a half-century of trials and tribulations, the company established itself as a quality manufacturer of watches and clocks at the beginning of the 20th Century. Among their biggest accomplishments were winning a contract to produce Walt Disneys Mickey Mouse watches in 1930, and an Army-Navy Award for Excellence for producing timers for bomb fuses in the Second World War.
After the war, the company spent time and resources developing a cheap watch that would take advantage of mass-production techniques, precision tooling, and a simpler design than Swiss watches and that would be competitively priced. This led to the Timex brand of watches, released for sale in 1950. This release was supported by hiring of John Cameron Swayze as spokesman for the brand, who hosted a series of commercials in which Timex wristwatches were subjected to various tortures and continued to operate afterward.
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